FM Series was founded by Frik van der Merwe, a passionate and competitive angler with over a decade of fishing experience. Known for his innovative approach on the water, Frik has spent years testing, refining, and pushing boundaries to gain that extra edge over both fish and fellow competitors. Born from this drive to succeed, the FM Series offers anglers carefully crafted products designed to maximise attraction, performance, and results. Every item in the range reflects Frik’s dedication to fishing excellence – developed through countless hours on the bank and a commitment to always improving. At FM Series, we don’t just follow trends – we create them. Our goal is simple: to give anglers the tools they need to fish smarter, fish harder, and fish with confidence.